BrandFlare Co delivers brand strategy and identity work for Singapore B2B organisations — agency services with AI-assisted brand research under human creative judgment. Indicative SGD ranges below; final fees depend on scope.
1. Brand Discovery & Positioning
We open with stakeholder interviews, competitive voice audits and a positioning study that names the territory your brand can own — not a generic purpose statement. AI brand research tools may summarise market chatter; strategists interpret what matters for the Singapore market and your category. Deliverables include a positioning framework, audience pillars and messaging guardrails. Typical project: S$9,500–S$22,000 over four to six weeks. This is marketing agency consulting, not a SaaS licence.
2. Verbal Identity & Brand Voice
Voice is where many rebrands fail — sharp in the workshop, soft in the inbox. We build verbal identity guidelines with worked examples across email, social, sales decks and support macros. Generative AI drafts variant lines for stress-testing; editors refine for clarity and compliance. Includes tone spectrum, vocabulary lists and before/after samples. S$7,500–S$16,000 depending on language variants and stakeholder rounds.
3. Visual Identity & Mark Systems
Your flare mark must read at favicon size and on a busy feed. We develop logo territories, typography stacks, colour logic (restrained, not gradient theatre), spacing rules and application examples — a visual identity system teams can deploy without guessing. No fake partner badges in mockups. S$14,000–S$32,000 for full identity programmes; smaller mark refreshes scoped separately.
4. AI-Enhanced Brand Research Sprint
A two-to-three-week sprint combining AI audience insights, social listening automation and human synthesis — ideal before a major repositioning. We document which tools were used, what data was excluded for PDPA reasons, and where human judgment overruled machine suggestions. S$5,500–S$11,000. Outcomes inform strategy; they do not guarantee market share.
5. Content Direction & Touchpoint Mapping
Brand voice fails when touchpoints disagree. We map how positioning travels across web, social, events, sales collateral and support — content direction that connects verbal and visual identity. Includes channel-specific guidance and example content matrices. S$6,500–S$14,000.
6. Brand Governance Retainer
For organisations past the launch deck — monthly brand office hours, guideline updates, approval support and drift audits. AI content workflows may assist drafting; human creative judgment approves releases. From S$4,500/month. Retainer scope documented with exit terms.
Outcomes depend on adoption and market conditions. We do not guarantee follower growth or sales.
