Terms of Service

Last updated: 21 July 2026

These Terms of Service ("Terms") govern your use of brandflareco.pro and the brand strategy, positioning, identity and related marketing agency services provided by BrandFlare Co Pte. Ltd. ("BrandFlare Co", "we", "us"). By using this website or engaging our services, you agree to these Terms.

1. Parties and registration

BrandFlare Co Pte. Ltd., UEN 202428914D, registered in Singapore with its principal place of business at 43 Jalan Merah Saga, #02-05, Singapore 278115. Contact: [email protected] · +65 6723 5914.

2. Nature of services

BrandFlare Co provides brand discovery, positioning studies, verbal identity, visual identity, mark systems, content direction, touchpoint mapping, AI-assisted brand research and brand governance retainers. We are a B2B marketing agency and brand atelier. We are not a software-as-a-service product, not an online degree provider, not personal life coaching, not a wellness brand, not a follower-selling or bot engagement service, and not an income course. Services are delivered by humans with AI-assisted research where disclosed — not by autonomous systems acting without review.

3. Brand and flare — defined meanings

"Brand" refers to brand strategy, positioning, verbal identity, visual identity and governance systems. "Flare" refers to brand clarity and recognition — making a brand read as one coherent signal through positioning, voice and visual systems. "Flare" does not mean literal flames, pyrotechnics, marine or distress flares, solar flares, camera lens-flare effects, or guaranteed viral reach. "Co" means company. The .pro domain extension is branding only and does not imply a professional certification body. These definitions apply throughout these Terms and our website copy.

4. No guaranteed outcomes

BrandFlare Co does not guarantee follower growth, market share, sales revenue, viral reach, search rankings, lead volume or return on investment. Illustrative metrics, case sketches and past engagement descriptions on our website are not promises of future performance. Marketing and brand outcomes depend on market conditions, competitive activity, product quality, budget, execution by your team and audience response — factors outside our sole control. Any projections in proposals are estimates, not warranties.

5. AI-assisted workflows

We may use generative AI and analytics tools to support brand research, draft exploration and documentation. Client acknowledges that AI outputs require human review and may contain errors or off-brand suggestions. BrandFlare Co applies human creative judgment before deliverables are approved for client use. Clients must not instruct us to deploy AI outputs externally without review where such review is part of agreed scope. We do not guarantee performance of AI-generated copy, imagery or research summaries.

6. Client responsibilities

Clients agree to provide accurate briefs, timely feedback, necessary access to stakeholders and lawful materials. Clients must not request work that violates advertising laws, platform policies, intellectual property rights or public decency standards. Clients are responsible for final approval of materials before publication unless otherwise agreed in writing. Delayed client feedback may extend timelines and fees.

7. Fees, payment and taxes

Fees are quoted in Singapore Dollars (SGD) unless otherwise stated. Payment terms are specified in each proposal or invoice. Late payment may incur interest or suspension of work as permitted by contract and law. Prices exclude GST unless stated; applicable GST will be added for Singapore clients where required.

8. Intellectual property

Upon full payment of agreed fees, clients receive ownership or licence rights to final deliverables as specified in the project agreement — typically full ownership of approved identity assets and licensed use of research reports. BrandFlare Co retains ownership of pre-existing methodologies, templates, tools and know-how. We may display anonymised work in our portfolio unless restricted by written agreement. Client-supplied materials remain client property; client grants us a licence to use them for the engagement.

9. Confidentiality

Both parties agree to keep non-public information confidential during and after engagements, except where disclosure is required by law or agreed in writing. Confidentiality obligations survive termination for a period specified in the project agreement or, if unspecified, three years.

10. Limitation of liability

To the fullest extent permitted by Singapore law, BrandFlare Co's total liability arising from any engagement or website use is limited to the fees paid by the client for that specific engagement in the twelve months preceding the claim. We are not liable for indirect, consequential, special or punitive damages, including lost profits, lost data or reputational harm, except where liability cannot be excluded by law.

11. Indemnity

Client indemnifies BrandFlare Co against claims arising from client-provided materials, unlawful instructions, misrepresentation of client rights, or publication of approved deliverables in contexts that violate law or platform policy — except to the extent caused by our gross negligence or wilful misconduct.

12. Termination

Either party may terminate per the project agreement. On termination, client pays for work completed and expenses incurred to date. Sections on confidentiality, intellectual property, limitation of liability and governing law survive termination.

13. Website use

Website content is for general information. It does not constitute legal, financial or guaranteed marketing advice. You may not scrape, reverse engineer or misuse the site. We may update or suspend the website without notice.

14. Third-party platforms and tools

Recommendations or use of third-party platforms (social networks, ad platforms, design tools, AI services) are subject to those platforms' terms. We are not responsible for platform policy changes, outages or account suspensions. Clients maintain their own platform accounts unless explicitly managed under a separate agreement.

15. Force majeure

Neither party is liable for delay or failure caused by events beyond reasonable control, including natural disasters, pandemics, government actions, infrastructure failures or widespread service outages — provided reasonable notice and mitigation efforts are made.

16. Governing law and dispute resolution

These Terms are governed by the laws of Singapore. The courts of Singapore have exclusive jurisdiction, subject to any arbitration clause in a signed project agreement that takes precedence for that engagement.

17. Severability and entire agreement

If any provision is invalid, the remainder continues in effect. Signed project agreements, statements of work and NDAs prevail over these website Terms where they conflict. These Terms together with our Privacy Policy and Cookie Policy constitute the website agreement.

18. Warranties and representations

BrandFlare Co warrants that services will be performed with reasonable skill and care consistent with professional brand consultancy standards. Except as expressly stated in a signed agreement, we disclaim all other warranties, express or implied, including merchantability or fitness for a particular marketing outcome. Client acknowledges that brand perception is subjective and market-dependent.

19. Subcontractors

We may engage trusted subcontractors for specialised tasks such as illustration, photography or translation. Subcontractors are bound by confidentiality and quality expectations. We remain responsible to the client for deliverables under our direct scope unless otherwise agreed.

20. Publicity and portfolio

Unless restricted by written agreement, we may describe anonymised engagements in portfolio materials and on brandflareco.pro. We do not name clients or display confidential assets without permission. Clients may request anonymity in writing before project commencement. Any public case description will avoid presenting illustrative metrics as guaranteed future results.

21. Contact

Questions about these Terms: [email protected] · +65 6723 5914 · BrandFlare Co Pte. Ltd., 43 Jalan Merah Saga, #02-05, Singapore 278115.